Why iDepict.com

What is iDepict.comä

The internet's first image evaluation system for consumers

What is iDepict.com?

iDepict.com is an image evaluation system for the internet.

This system enables viewers to determine whether the images they see on their computer screens accurately depict the actual items those images represent.

Reliable image depiction

"I buy silk ties and polo shirts on eBay," says Tony Kondaks, the founder of iDepict.comä. "But I always had a problem. With about 30% of my purchases, the colors didn’t match the colors in the images I saw on my computer monitor. For example, a blue-red polo shirt that I saw on eBay's View Image Page turned out to be yellow-orange when it arrived."

The decision to purchase often depends upon a product’s visual features. Accurate depiction of items such as clothing, collectables, and antiques is vital to buyers. Similarly, poor visual representation works against the interests of sellers resulting in returned goods, unhappy clientele, negative goodwill, and profit loss.

A Greenfield Online survey from March of 2002 found that for 81% of consumers a clear picture of the product is very or extremely important when buying online. 64% of users sometimes or very frequently do not complete an online purchase due to poor image quality or difficulties loading the pages.

Proper depiction is crucial in non-purchasing instances as well. Viewers from a myriad of fields depend upon image accuracy: scientists examining a photograph posted to a website; students studying images on an internet course; fashion designers in New York using email to coordinate a new line of clothing with the head office in Paris.

The causes of improper depiction

Any number of factors cause poor imagery: inferior scanning skill; low-pixel-count cameras; improper lighting. This is especially true for eBay where individual entrepreneurs, equipped with amateur equipment and working out of their homes, are responsible for capturing, uploading, and displaying images.

Each step between the actual physical item and its appearance on a viewer's monitor holds the possibility of image degradation: photographing or scanning the item; uploading the image from the displayer's computer through telephone or cable lines; server performance, downloading the image through telephone or cable lines, displaying the image through the viewer's computer and monitor.

The need: an image evaluation system for the internet

Color and clarity are, therefore, crucial factors when decision-making -- buying or otherwise -- is dependent upon viewing an internet image. As such, viewers and buyers need a way to determine the true depiction of items being represented by internet images. Displayers and sellers need a way to assure their viewers and buyers that they are accurately depicting the items they represent.

“I needed something that would tell me whether what I was seeing is what I would get.,” says Kondaks. "And that's why I created iDepict.comä."

The solution: iDepict.comä

iDepict.comä-- the internet's first image evaluation system for consumers -- provides a solution for viewers and displayers, buyers and sellers.

If you're a viewer or buyer, you can quickly and easily determine whether you're getting the real picture. No expensive equipment to buy, no complicated process to learn. Just use your eyes...and compare!

If you're a displayer or seller, the iDepict.comä visual evaluation system provides your viewers and customers with the assurance that you've properly represented the item you're displaying. Having the iDepict.comä graphic appear next to your item tells your clients that you care. Using iDepict.comä is easy for you and your customers to use and provides you with an advantage over your competition.

The iDepict.comä system will be distributed free. See here.